The "Jewels Series" ~ Cadillac Ads

▫ 1953 Jewels by Harry Winston ▫

This wonderful ad is one of a lengthy Cadillac 'Jewels Series' that ran from the late 1940's until the early 1960's, associating the Cadillac brand with the finest of luxury. The notable feature of each ad is an elegant necklace, bracelet, or broach with a precious gem forming a Cadillac "V" which beautifully frames the wreath and crest. This 1953 "Jewel" ad for the new convertible reads, in part... "for, beyond Cadillac, there is only the future. Those who want the finest want - the Standard of the World!" Jewels by Harry Winston.

▫ 1953 Jewels by Van Cleef & Arpels ▫

I've got several other Jewel ads in my collection... including this stunning green 1953 Cadillac with turquoise necklace by Van Cleef & Arpels, 1949 and 1962 ads featuring Jewels by Cartier, and more! These are always among my favorite classic car ads.



You can find other Cadillac ads in my Classic Car category.

Or explore the eBay widget below...

Condition and Grading

Unlike coin or stamp collecting, there is no officially recognized authority to provide standards for collectible magazines and magazine advertisements. I grade my clipped advertising using a derivation of the Overstreet Standard, the widely accepted standard for grading of collectible comic books. These standards can be reviewed in depth by referring to the Official Overstreet Comic Book Grading Guide, 2nd edition, released in 2002.

My clipped advertisments are graded in one of five general categories based on the 25 more detailed Overstreet grades: Mint, Near Mint, Fine or Excellent, Good and Fair. Here's a brief summary of these grades.

MINT:
Near perfect in every way. A grade of mint means that the magazine appears to have never been touched by human hands and shows no signs of aging. Since clipped ads, by definition, alter the original product, I reserve this grade for complete magazines only.

NEAR MINT:
Nearly perfect with only minor imperfections. Near mint describes ads that appear to be in the original pristine condition. However, on closer examination signs of aging and human handling become evident.

FINE OR EXCELLENT:
An above-average copy that shows only minor wear. Fine describes ads that have obviously been handled in the past and may have some noticeable signs of aging, but are free of major defects.

GOOD:
Shows obvious signs of wear and tear but is generally quite suitable for framing and display.

FAIR:
Shows heavy wear. Fair condition or worse describes ads that are usually of no interest to collectors, but may have sentimental or artistic value to the owner and are generally still suitable for display.

For a detailed description of my grading standards, please visit my Condition and Grading web page!

Arabs & Ice Cream: 1953 American Airlines Ad

I doubt many marketing experts would recommend using Middle Easterners in an Airline ad these days... which makes this 1953 American Airlines ad all the more valuable.

There's something strangely humerous about the juxtaposition of bicycle ice-cream vendor and camels. Some may find it a bit unsettling.

It's worthy of a notable mention at least.